Few logo that evolved with time. Logo designing and branding have their own stories to tell and rumors make them more interesting.
Adobe.
In 1982, forty-something programmers John Warnock and Charles Geschke quit their work at Xerox to start a software company. They named it Adobe, after a creek that ran behind Warnock's home. Their first focus was to create PostScript, a programming language used in desktop publishing.
When Adobe was young, Warnock and Geschke did everything they could to save money. They asked family and friends to help out: Geschke's 80-year-old father stained lumber for shelving, and Warnock's wife Marva designed Adobe's first logo.
Apple.
In 1976, Steve Wozniak and Steve Jobs ("the two Steves") designed and built a homemade computer, the Apple I. As Wozniak was working for Hewlett Packard at the time, they offered it to HP first, but they were turned down. The two Steves had to sell some of their prized possessions (Wozniak sold his beloved programmable HP calculator and Jobs sold his old Volkswagen mini bus) to finance the making of the Apple I motherboards.
Later that year, Wozniak created the next generation machine: Apple ][ prototype. They offered it to Commodore, and got turned down again. But things soon started to look up for Apple, and the company began to gain customers with its computers.
The first Apple logo was a complex picture of Isaac Newton sitting under an apple tree. The logo was inscribed: "Newton ... A Mind Forever Voyaging Through Strange Seas of Thought ... Alone." It was designed by Ronald Wayne, who along with Wozniak and Jobs, actually founded Apple Computer. In 1976, after only working for two weeks at Apple, Wayne relinquished his stock (10% of the company) for a one-time payment of $800 because he thought Apple was too risky! (Had he kept it, Wayne's stock would be worth billions!)
Jobs thought that the overly complex logo had something to do with the slow sales of the Apple I, so he commissioned Rob Janoff of the Regis McKenna Agency to design a new one. Janoff came up with the iconic rainbow-striped Apple logo used from 1976 to 1999.
Rumor has it that the bite on the Apple logo was a nod to Alan Turing, the father of modern computer science who committed suicide by eating a cyanide-laced apple. Janoff, however, said in an interview that though he was mindful of the "byte/bite" pun (Apple's slogan back then: "Byte into an Apple"), he designed the logo as such to "prevent the apple from looking like a cherry tomato." (Source)
In 1998, supposedly at the insistence of Jobs, who had just returned to the company, Apple replaced the rainbow logo ("the most expensive bloody logo ever designed" said Apple President Mike Scott) with a modern-looking, monochrome logo.
Boeing.
Boeing Before and after merger with McDonnell Douglas.
Alfa Romeo.
The logo is that Romano Cattaneo was given the task to come up with a badge for the then new company, in 1910. While waiting for a train at Piazza Castello in Milan, he gained inspiration from the Visconti family’s coat of arms displayed on a door. It features a “biscione” which is a serpent eating a human child. It reportedly terrified the local populous of Milan in the early part of the 5th century A.D. It has been said that the human being eaten is a Moor, during the Crusades. If that’s the case, who or what does the serpent symbolize?
Aston Martin.
Aston Martin was founded in 1914 by Lionel Martin and Robert Bamford and
the brand’s name is a merging between the hill-climb circuit named
Aston Hill and Lionel’s surname, Martin.
Before the company was born, Lionel Martin and Robert Bamford worked for the car company Singer and raced cars at hill climbing and racing events, such as the Aston Hill, in Aston Clinton, Buckinghamshire. Then, the duo decided it was time to make their own cars and have their own car company, which they established in 1914 in Kensington. Their first car came out the following year.
The history of the Aston Martin logo is actually unclear. The emblem is currently composed by a pair of white wings, outlined by a black line, with the words “Aston Martin” in white over a green rectangle on top of the wings. In the logo, the rectangle is in plain white, instead of green, and the words “Aston Martin” are repeated and placed underneath the drawing. However, it hasn’t always been that way since the company was formed.
Indeed, there have been quite a few different symbols that represented the British car brand over the decades, since it opened in 1916. The first one, created in 1920, was basically a merging of the letters ‘A’ and ‘M’ in black, surrounded by a black double-line circle. In 1932, Aston Martin’s symbol was completely reformulated, now consisting on the brand’s name written over a pair of wings that were inspired by Bentley’s and meant to suggest speed. The drawing is in black over white.
A few years later, the 1932 symbol was somewhat redesigned in order to keep up with contemporary tastes but the drawing’s elements remained the same. In 1947, after David Brown took over the automaker, the logo was improved yet again and now included the name “David Brown” above the words “Aston Martin”, which were now sustained by a black rectangle. The wings remained as the symbol’s background. The “David Brown” name would be removed in the 1970’s when the company was no longer on this sir’s hands.
Audi.
The four rings in the Audi logo represent the four companies of the
Auto-Union consortium of 1932 - DKW, Horch, Wanderer, and Audi.
The Audi name (latin for 'Hear!') disappeared after WWII, but was revived in1965
BMW.
Until recently the story behind the BMW logo was linked with the aircraft engines. It was believed that it is a stylized representation of an airplane propeller spinning against the clear blue sky. But it seems that the origins of the BMW logo have a totally different explanation. Find out the truth behind the BMW logo.
The BMW Roundel is one of the world's most recognized and revered commercial symbols. In July 1917 Franz Josef Popp registered the name Bayerische Motoren Werke, thus distancing the new company from the Rapp Motoren Werke. This was a necessary move if the new company was to find new clients and prosper. The name was registered but as yet there was no new logo…It was on 5 October 1917 that the BMW trademark was registered with the Imperial Trade Mark Roll under No. 221388. It featured the circular design of the Rapp logo but with the letters BMW at the top of the outer ring. The inner featured quadrants in the Bavarian Free State colors of blue and white - but in the opposed order - as it was illegal to use national symbols in a commercial trademark.
The design was not in any way connected with aircraft engines or propellers. The idea that the blue and white had anything to do with spinning propellers comes from a 1929 advertisement, which featured aircraft with the image of the Roundel in the rotating propellers. This advertisement came at the beginning of the Great Depression, which coincided with BMW acquiring the license to build Pratt & Whitney radial aircraft engines. The idea of the spinning propellers was given greater credence in an article by Wilhelm Farrenkopf in a BMW journal of 1942. This also featured an image of an aircraft with a spinning Roundel. These were powerful images and the legend of the spinning propeller was born. The logo was registered on 5 October but it was in limited use prior to this date. On 1 October 1917 Franz Josef Popp was given a certificate confirming his appointment as General Manager and it was adorned with the now familiar BMW Roundel. The basic structure of the Roundel has remained the same over 90 years but there have been subtle changes.
In the original design the lettering and outline was in gold, but by the time the first BMW motorcycle - the R 32 - was released in1923 it had changed slightly. The letters were still in gold but the font was bolder and letters closer together. This was the style that was submitted to the German Register of Trade Marks in 1933, and the international register of trademarks in 1934. This did not however stop various versions being used. One of the early BMW advertisements using the logo was in 1918 with the 'Falling Roundels', this was a positioning advertisement that was designed to establish the brand and give an indication to its current and future products. Subsequent advertisements, posters and even cars and motorcycles also featured many styles of Roundel.
The proportions changed, the shade of blue used, and the lettering could be in gold, white or silver with serif or sans-serif fonts in different sizes. There appears to be no reason for this variance except for product designers and marketing and communication staff using personal choice depending on application. Through the 1950s there was a more concerted effort to standardize the Roundel. The use of white lettering was now standard and when used on cars and motorcycles it was silver. By the1960s the serif font was replaced by sans-serif, and this was used on all motorcycles by 1966. There was a subsequent change to a slightly bolder font and this has remained as the standard Roundel. There was flirtation with a 'MotorsportRoundel' in the early 1970s and '80s which had the standard logo surrounded by the BMW Motorsport colors. In 1997 BMW moved to having the Roundel depicted in 3-D when used in the printed form. This gives the Roundel a new bolder and dynamic look. The BMW Roundel is now ranked in the top ten of the world's most recognized commercial logos and is an iconic symbol in its own right. The original design, in its simplicity and symbolism has stood the test of time.
Do you know?
The main thing to know about this screw on cloisonné emblems is not to over tighten them. This will distort the base metal and will crack the cloisonné enamel. A rubber gasket is mounted between the emblem and metal to help cushion it. A properly tightened screw can almost be turned with a strong thumbnail. The screw slots aren’t "aligned" because they were left where they came to the proper tension. Many have been cracked because the installer wanted to be sure they stayed on or wanted the slots to be lined up and went a bit too far. Some of the tank surfaces are not flat to start with. They must have a curved emblem to fit. The enamel emblem will not conform (flex) to fit a curved surface. You will ruin them.
The BMW logo is a registered trademark of the BMW Corporation. The blue-and-white circular BMW logo is still used today.
Source: bmwblog, worldofbmw
BUICK.
In 1982, forty-something programmers John Warnock and Charles Geschke quit their work at Xerox to start a software company. They named it Adobe, after a creek that ran behind Warnock's home. Their first focus was to create PostScript, a programming language used in desktop publishing.
When Adobe was young, Warnock and Geschke did everything they could to save money. They asked family and friends to help out: Geschke's 80-year-old father stained lumber for shelving, and Warnock's wife Marva designed Adobe's first logo.
Apple.
In 1976, Steve Wozniak and Steve Jobs ("the two Steves") designed and built a homemade computer, the Apple I. As Wozniak was working for Hewlett Packard at the time, they offered it to HP first, but they were turned down. The two Steves had to sell some of their prized possessions (Wozniak sold his beloved programmable HP calculator and Jobs sold his old Volkswagen mini bus) to finance the making of the Apple I motherboards.
Later that year, Wozniak created the next generation machine: Apple ][ prototype. They offered it to Commodore, and got turned down again. But things soon started to look up for Apple, and the company began to gain customers with its computers.
The first Apple logo was a complex picture of Isaac Newton sitting under an apple tree. The logo was inscribed: "Newton ... A Mind Forever Voyaging Through Strange Seas of Thought ... Alone." It was designed by Ronald Wayne, who along with Wozniak and Jobs, actually founded Apple Computer. In 1976, after only working for two weeks at Apple, Wayne relinquished his stock (10% of the company) for a one-time payment of $800 because he thought Apple was too risky! (Had he kept it, Wayne's stock would be worth billions!)
Jobs thought that the overly complex logo had something to do with the slow sales of the Apple I, so he commissioned Rob Janoff of the Regis McKenna Agency to design a new one. Janoff came up with the iconic rainbow-striped Apple logo used from 1976 to 1999.
Rumor has it that the bite on the Apple logo was a nod to Alan Turing, the father of modern computer science who committed suicide by eating a cyanide-laced apple. Janoff, however, said in an interview that though he was mindful of the "byte/bite" pun (Apple's slogan back then: "Byte into an Apple"), he designed the logo as such to "prevent the apple from looking like a cherry tomato." (Source)
In 1998, supposedly at the insistence of Jobs, who had just returned to the company, Apple replaced the rainbow logo ("the most expensive bloody logo ever designed" said Apple President Mike Scott) with a modern-looking, monochrome logo.
Boeing.
Alfa Romeo.
The logo is that Romano Cattaneo was given the task to come up with a badge for the then new company, in 1910. While waiting for a train at Piazza Castello in Milan, he gained inspiration from the Visconti family’s coat of arms displayed on a door. It features a “biscione” which is a serpent eating a human child. It reportedly terrified the local populous of Milan in the early part of the 5th century A.D. It has been said that the human being eaten is a Moor, during the Crusades. If that’s the case, who or what does the serpent symbolize?
Aston Martin.
Before the company was born, Lionel Martin and Robert Bamford worked for the car company Singer and raced cars at hill climbing and racing events, such as the Aston Hill, in Aston Clinton, Buckinghamshire. Then, the duo decided it was time to make their own cars and have their own car company, which they established in 1914 in Kensington. Their first car came out the following year.
The history of the Aston Martin logo is actually unclear. The emblem is currently composed by a pair of white wings, outlined by a black line, with the words “Aston Martin” in white over a green rectangle on top of the wings. In the logo, the rectangle is in plain white, instead of green, and the words “Aston Martin” are repeated and placed underneath the drawing. However, it hasn’t always been that way since the company was formed.
Indeed, there have been quite a few different symbols that represented the British car brand over the decades, since it opened in 1916. The first one, created in 1920, was basically a merging of the letters ‘A’ and ‘M’ in black, surrounded by a black double-line circle. In 1932, Aston Martin’s symbol was completely reformulated, now consisting on the brand’s name written over a pair of wings that were inspired by Bentley’s and meant to suggest speed. The drawing is in black over white.
A few years later, the 1932 symbol was somewhat redesigned in order to keep up with contemporary tastes but the drawing’s elements remained the same. In 1947, after David Brown took over the automaker, the logo was improved yet again and now included the name “David Brown” above the words “Aston Martin”, which were now sustained by a black rectangle. The wings remained as the symbol’s background. The “David Brown” name would be removed in the 1970’s when the company was no longer on this sir’s hands.
Audi.
The Audi name (latin for 'Hear!') disappeared after WWII, but was revived in1965
Four 1939 companies developed into today's rings
Until recently the story behind the BMW logo was linked with the aircraft engines. It was believed that it is a stylized representation of an airplane propeller spinning against the clear blue sky. But it seems that the origins of the BMW logo have a totally different explanation. Find out the truth behind the BMW logo.
The BMW Roundel is one of the world's most recognized and revered commercial symbols. In July 1917 Franz Josef Popp registered the name Bayerische Motoren Werke, thus distancing the new company from the Rapp Motoren Werke. This was a necessary move if the new company was to find new clients and prosper. The name was registered but as yet there was no new logo…It was on 5 October 1917 that the BMW trademark was registered with the Imperial Trade Mark Roll under No. 221388. It featured the circular design of the Rapp logo but with the letters BMW at the top of the outer ring. The inner featured quadrants in the Bavarian Free State colors of blue and white - but in the opposed order - as it was illegal to use national symbols in a commercial trademark.
The design was not in any way connected with aircraft engines or propellers. The idea that the blue and white had anything to do with spinning propellers comes from a 1929 advertisement, which featured aircraft with the image of the Roundel in the rotating propellers. This advertisement came at the beginning of the Great Depression, which coincided with BMW acquiring the license to build Pratt & Whitney radial aircraft engines. The idea of the spinning propellers was given greater credence in an article by Wilhelm Farrenkopf in a BMW journal of 1942. This also featured an image of an aircraft with a spinning Roundel. These were powerful images and the legend of the spinning propeller was born. The logo was registered on 5 October but it was in limited use prior to this date. On 1 October 1917 Franz Josef Popp was given a certificate confirming his appointment as General Manager and it was adorned with the now familiar BMW Roundel. The basic structure of the Roundel has remained the same over 90 years but there have been subtle changes.
In the original design the lettering and outline was in gold, but by the time the first BMW motorcycle - the R 32 - was released in1923 it had changed slightly. The letters were still in gold but the font was bolder and letters closer together. This was the style that was submitted to the German Register of Trade Marks in 1933, and the international register of trademarks in 1934. This did not however stop various versions being used. One of the early BMW advertisements using the logo was in 1918 with the 'Falling Roundels', this was a positioning advertisement that was designed to establish the brand and give an indication to its current and future products. Subsequent advertisements, posters and even cars and motorcycles also featured many styles of Roundel.
The proportions changed, the shade of blue used, and the lettering could be in gold, white or silver with serif or sans-serif fonts in different sizes. There appears to be no reason for this variance except for product designers and marketing and communication staff using personal choice depending on application. Through the 1950s there was a more concerted effort to standardize the Roundel. The use of white lettering was now standard and when used on cars and motorcycles it was silver. By the1960s the serif font was replaced by sans-serif, and this was used on all motorcycles by 1966. There was a subsequent change to a slightly bolder font and this has remained as the standard Roundel. There was flirtation with a 'MotorsportRoundel' in the early 1970s and '80s which had the standard logo surrounded by the BMW Motorsport colors. In 1997 BMW moved to having the Roundel depicted in 3-D when used in the printed form. This gives the Roundel a new bolder and dynamic look. The BMW Roundel is now ranked in the top ten of the world's most recognized commercial logos and is an iconic symbol in its own right. The original design, in its simplicity and symbolism has stood the test of time.
 |
| Keep your friends close and your enemies closer: The BMW and Mercedes-Benz alliance |
The main thing to know about this screw on cloisonné emblems is not to over tighten them. This will distort the base metal and will crack the cloisonné enamel. A rubber gasket is mounted between the emblem and metal to help cushion it. A properly tightened screw can almost be turned with a strong thumbnail. The screw slots aren’t "aligned" because they were left where they came to the proper tension. Many have been cracked because the installer wanted to be sure they stayed on or wanted the slots to be lined up and went a bit too far. Some of the tank surfaces are not flat to start with. They must have a curved emblem to fit. The enamel emblem will not conform (flex) to fit a curved surface. You will ruin them.
The BMW logo is a registered trademark of the BMW Corporation. The blue-and-white circular BMW logo is still used today.
Source: bmwblog, worldofbmw
BUICK.
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