Twinings is an English marketer of tea, based in Andover, Hampshire. The brand is owned by Associated British Foods. It holds the world's oldest continually-used company logo, and is London's longest-standing rate-payer, having occupied the same premises on the Strand since 1706.
The founder of Twinings was Thomas Twining. He opened Britain's first known tea room at No. 216 Strand, London, in 1706; it still operates today.[2] The firm's logo, created in 1787, is the world's oldest in continuous use.[3]
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Twinings' shop on the Strand in central London. It was established as a tea room in 1706. |
Holder of a royal warrant, Twinings has been owned by Associated British Foods since 1964.[4] It sells a variety of regional and flavoured teas such as Lapsang Souchong, Lady Grey, and Darjeeling, as well as infusions, coffee, and hot chocolate. It is generally accepted that the company was the first to blend Earl Grey in Britain during the premiership of Charles, 2nd Earl Grey, although this is disputed[5] by rival tea merchants Jacksons of Piccadilly,[6] which is owned by Twinings.[clarification needed]
In the mid-twentieth century, it made use of the advertising character Little Miss Barber.
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An example of Little Miss Barber, advertising Orantips Tea, still visible in Walsall in 2007 |
Deviled ham and devil logo
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Illustration of can of Underwood Deviled Ham, 1921 advertisement. |
Deviled ham was created in 1868[1] as a mixture of ground ham with seasonings; deviling would also be done with other meat and seafood products. This included turkey, lobster, chicken, and tongue. Deviling consists of adding such spices as hot sauce, cayenne pepper, Dijon mustard, or chopped chili peppers. Deviled eggs are one well-known example of this process. The devil logo was trademarked in 1870 and it is the oldest food trademark still in use in the United States.[1] The red devil that debuted in 1895[1] and started as a demonic figure evolved into a much friendlier version when compared to the original.
The older version, in use during the first half of the 20th century, can be seen in many old magazine advertisements, such as this advertisement from Woman's Home Companion, August 1921.[21] It lacks the pitchfork and smile of the modern version, but has long fingernails not found in the modern version. The barbed tail is in the shape of the letter W, and along with the lower-case M to the right of the devil forms the abbreviation "Wm.", for William, as in William Underwood. The lettering in the logo and on the can are also spouting small flames, reinforcing the spicy devil concept. In 2008, B&G Foods updated the devil logo by adding color to the previously all-red image. The pitchfork became black, and small amounts of yellow were added in the tail and horns, along with shading to add depth.
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2008 logo from Underwood Chicken Spread. Color and shading were added to the previous logo |
Other companies have made deviled ham products. In 1895, at least seven other companies produced their own versions of a deviled ham, among them Armour and Company, and in 1900 Libby's entered the market with its own deviled ham product.[22]
In 1906, the Massachusetts Board of Health banned all deviled meats, except Underwood's, from sale in Massachusetts.[23] The National Billposters' Association, based in Chicago, center of America's meat packing industry at the time, then banned its members from posting bills with devil images on them.[24]
Interesting? Add some of your own if you know.
Source: Wikipedia
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Fascinating insights into the longevity of brand logos! It’s incredible how Twinings has maintained its logo since 1787, reflecting the brand's heritage and consistency. The fact that their original tea room at the Strand still operates today adds to their timeless appeal. Similarly, Underwood’s deviled ham logo, the oldest food trademark in the U.S., shows how brands evolve while preserving their core identity. The shift from a demonic figure to a friendlier devil over the years is a clever example of adapting branding to cultural changes.
ReplyDeleteInterestingly, understanding how such brand icons resonate with audiences over time can benefit from data Science courses in Delhi , which equip professionals with skills to analyze consumer sentiment, predict trends, and personalize marketing strategies. Data-driven insights could explain why some logos stand the test of time while others fade away.
Logos like Twinings' and Underwood's aren’t just symbols—they’re stories of trust, tradition, and smart brand management. Do you know of any other brands with century-old logos still in use?
Wow, it's fascinating how logos can stand the test of time and become iconic symbols of heritage and trust. The fact that Twinings has been using the same logo since 1787 shows how powerful consistent branding can be. It’s incredible that their tea shop at Strand, London, has been operational since 1706—talk about brand legacy! Similarly, the Underwood Deviled Ham logo, dating back to 1870, shows how visual identity evolves with time yet stays true to its roots. The shift from a demonic figure to a friendlier devil is a great example of adapting brand imagery to changing consumer sentiments.
ReplyDeleteJust like these brands have evolved by understanding customer preferences over the years, data science plays a crucial role in helping modern businesses adapt and grow. For those looking to harness the power of analytics and consumer insights, enrolling in data Science courses in Delhi could open up opportunities to work with brands that need data-driven decisions for effective marketing and brand positioning.
It’s amazing how historical branding lessons and modern data science techniques can together shape the future of businesses.
It's fascinating how logos like Twinings and Underwood Deviled Ham have stood the test of time! The Twinings logo, created in 1787, is a remarkable example of brand consistency, being the world's oldest in continuous use. Imagine a tea room at 216 Strand, London, running since 1706—truly iconic! The fact that Twinings continues to thrive while maintaining its original branding shows the power of a well-crafted identity.
ReplyDeleteOn the other hand, Underwood Deviled Ham offers an equally intriguing story. The evolution of its devil logo, trademarked in 1870, shows how brands adapt to modern sensibilities without losing their heritage. From a fierce demonic figure to a friendlier icon, this transformation speaks volumes about changing consumer perceptions. Plus, being the oldest food trademark still in use in the U.S. is no small feat!
Interestingly, brands like these have survived centuries partly because they’ve adapted smartly. If companies today want to sustain such legacies, leveraging data science would be crucial. For instance, enrolling in data Science courses in Delhi can equip marketers and brand managers with the tools to analyze consumer behavior, predict trends, and make data-driven decisions—ensuring long-term brand relevance.
The stories of Twinings and Underwood are proof that while good design lasts, strategic adaptation—powered by data—is what truly keeps brands alive.