Logo Evolution of Famous Brands(Fed Ex Logo)

FedEx is one the most widely renowned logistics services companies in the world. It specializes in shipment of goods from one country or city to another. The current FedEx logo was created by Lindon Leader of Landor Associates in 1974. The Rolling Stone Magazine categorized this logo as one of the 8 best logos of the world. The logo has achieved over 40 awards internationally.

FedEx Logo Evolution and Facts:

The first FedEx logo, which was created in 1971, actually went by the full name of Federal Express. This logo showed the words “Federal Express” at a slant. Each word is in a different colored area of the logo. The main reason for the name “Federal Express” was to associate the company with the U.S. Government. This meant that Federal Express enticed employees from the both the US government and the civilian population. This helped Federal Express to catapult itself to the top of the delivery world.

The most interesting fact about the FedEx logo is that it creates an optical illusion; if you observe closely between the ‘E’ and the ‘X’, you’ll notice a presence of an arrow there. The arrow represents the speedy and accurate service of the company. The arrow was formed after 200 FedEx logos were already designed and reviewed by Lindon.

The ‘Ex’ in FedEx signifies different sectors of the company in different colors. FedEx Express in Orange; FedEx Freight in Red, FedEx Ground in Green, FedEx Kinko’s in Blue, FedEx Trade Networks in Yellow, and the FedEx Services in Grey. In addition, the ‘Ex’ of the corporate logo is also colored grey.

The earliest FedEx logo was designed in 1973 by Richard Runyan.