Logo Design Evolution Yamaha.

Yamaha Logo Design Evolution

Think of Yamaha and what comes to your mind? Motorcycles and heavy bikes? Actually, the founder of the company was Torakusu Yamaha, who was known for his prowess to produce great pianos. Despite being a top producer of high-quality pianos, Yamaha is also known for its mechanical and electronic products which the company began producing in 1954. The first logo of the Japanese manufacturer was created in 1967.

Yamaha’s logo, like the company, has a fascinating background. The logo comprises of a tuning fork which is a creation of the 1960s. The tuning fork symbolizes their strong presence in the musical instrument market.

To date, the Yamaha logo remains unchanged despite the passage of five decades. In the late 1980s and early 1990s, an attempt to get rid of the famous tuning fork to emphasize more on the name did not pay dividends. The tuning fork was reinstated to its full glory in 1998 and became the symbol of quality and excellence.

Logo design evolution of famous brands Xerox

Xerox Logo Design Evolution

The Xerox Company used to be known as the Haloid Company almost 100 years ago. But in 1938, Chester Carlson invented a technique called xerography which we today call the photocopy technique. Unfortunately no one was willing to invest in his invention, and many big giants like IBM, GE, RCA and others decided not to finance this invention.

But Haloid Company decided to go with Chester and made the first photocopying machine named Haloid Xerox 14. As can be seen in their logos, the original Haloid word which was prominent in the company’s logo before 1961 was completely replaced by Xerox due to the immense success of this idea.

They retained almost the same logo from 1961 to 2004. But in 2004 there was a problem with the Xerox books and it tried to reinvent itself with a new logo. People associated the company only with photocopy machines, and that has been a major problem for Xerox.

The company changed its logo in 2008 to get away from this stereo typed image, by changing the font of the word. They also added a ball which has a stylish X instead of their ‘boring’ X in earlier times According to Anne M. Mulcahy, Xerox’s chief, that little piece of art represents the connection to customers, partners, industry and innovation.

Logo design evolution of famous brands WWF.

WWF logo Evolution

The story behind the panda logo of WWF?

The inspiration came from Chi-Chi: a giant panda that had arrived at the London Zoo in the year 1961, when WWF was being created. 

Aware of the need for a strong, recognizable symbol that would overcome all language barriers, WWF's founders agreed that the big, furry animal with her appealing, black-patched eyes would make an excellent logo. 

The first sketches were done by the British environmentalist and artist, Gerald Patterson.

Based on these, Sir Peter Scott, one of those founders, drew the first logo, and said at the time... "We wanted an animal that is beautiful, is endangered, and one loved by many people in the world for its appealing qualities. We also wanted an animal that had an impact in black and white to save money on printing costs."

The black-and-white panda has since come to stand as a symbol for the conservation movement as a whole.

Logo Design Evolution of Famous Brands Walmart

Walmart Logo Evolution

1962 - 1964

Walmart launched without a true logo. In fact, for the first two years, when the Walmart name appeared in print, the font and style were chosen at the whim of the printer.

Logo Design Evolution of Famous Brands. Volkswagen

Volkswagen Logo Design Evolution

The origins of the company date back to 1930s Nazi Germany, and the project to build the car that would become known as the Beetle. Hitler's desire that almost anybody should be able to afford a car fitted with a proposal by car designer Ferdinand Porsche (1875-1952) -- although much of this design was inspired by the advanced Tatra cars of Hans Ledwinka. The intention was that ordinary Germans would buy the car by means of a savings scheme, which around 336,000 people eventually paid into. Prototypes of the car called the KdF-Wagen (German: Kraft durch Freude = strength through joy), appeared from 1936 onwards (the first cars had been produced in Stuttgart). The car already had its distinctive round shape and air-cooled, flat-four, rear-mounted engine, features similar to the Tatra. 

Logo Design Evolution Famous Brands LG

LG Logo Designs

In 1952, Lak-Hui (pronounced "Lucky", currently LG Chem) became the first Korean company to enter the plastic industry. As the company expanded its plastic business, it established GoldStar Co. Ltd. (currently LG Electronics Inc.) in 1958. Both companies Lucky and GoldStar merged and formed Lucky-Goldstar.

LG Corporation is a leading global South Korean conglomerate corporation headquartered in Yeongdeungpo-gu, Seoul. It was founded in January 1947 by Koo In-Hwoi. LG specializes in electronics, chemicals and telecom products, having operations in more than 80 countries globally.

Logo Design Evolution of Famous Brands Kodak

Kodak Logo Designs

• Early 1900's. Kodak is the first company to integrate its name and look into a symbol.
  
   
• 1930's. Focus moved to the Kodak name and the red and yellow "trade dress" color.
  
   
• 1960's. The corner curl was introduced.
  
   
• 1970's. The mark retained the red and yellow colors and the Kodak name, but a box and graphic "K" element were added.
  
   
• 1980's. A more contemporary type font streamlined the Kodak name within the existing logo.
  
   
• Today. The box is gone, simplifying the logo. The rounded type font and distinctive "a" give the name a more contemporary look.

Source: Kodak Website