Logo Design Evolution of Famous Brands Walmart

Walmart Logo Evolution

1962 - 1964

Walmart launched without a true logo. In fact, for the first two years, when the Walmart name appeared in print, the font and style were chosen at the whim of the printer.

1964 - 1981

In 1964, the company selected a font. This “Frontier Font Logo” was the first official and first consistently used logo in our history. It survived for nearly 20 years.

1968 - 1981

Along with the first official logo, we developed a Discount City mark. This mark appeared in print advertising and in-store signage, as well as on employee uniforms and smocks. However, it was never used on exterior building signage or in annual reports.

1981 - 1992

After nearly 20 years, the company dropped the frontier feel of the logo and introduced a fresh new look for Walmart.

1992 - 2008

In 1992, we replaced the hyphen with a star. This logo can still be seen on many of our North American storefronts as we continue to transition hundreds of stores to the newest logo.

2008 - present

In 2008, Walmart underwent the most significant logo change to date, introducing a new font and the iconic spark.