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Tuesday, April 9, 2013

Oldest Logo still in existence and used.

 It is amazing to see that a company still uses and lives on with its 300 year old logo and brand icon.
Twinings is an English marketer of tea, based in Andover, Hampshire. The brand is owned by Associated British Foods. It holds the world's oldest continually-used company logo, and is London's longest-standing rate-payer, having occupied the same premises on the Strand since 1706.

The founder of Twinings was Thomas Twining. He opened Britain's first known tea room at No. 216 Strand, London, in 1706; it still operates today.[2] The firm's logo, created in 1787, is the world's oldest in continuous use.[3]
Twinings' shop on the Strand in central London. It was established as a tea room in 1706.

Holder of a royal warrant, Twinings has been owned by Associated British Foods since 1964.[4] It sells a variety of regional and flavoured teas such as Lapsang Souchong, Lady Grey, and Darjeeling, as well as infusions, coffee, and hot chocolate. It is generally accepted that the company was the first to blend Earl Grey in Britain during the premiership of Charles, 2nd Earl Grey, although this is disputed[5] by rival tea merchants Jacksons of Piccadilly,[6] which is owned by Twinings.[clarification needed]
In the mid-twentieth century, it made use of the advertising character Little Miss Barber.

An example of Little Miss Barber, advertising Orantips Tea, still visible in Walsall in 2007

Illustration of can of Underwood Deviled Ham, 1921 advertisement.

Deviled ham was created in 1868[1] as a mixture of ground ham with seasonings; deviling would also be done with other meat and seafood products. This included turkey, lobster, chicken, and tongue. Deviling consists of adding such spices as hot sauce, cayenne pepper, Dijon mustard, or chopped chili peppers. Deviled eggs are one well-known example of this process. The devil logo was trademarked in 1870 and it is the oldest food trademark still in use in the United States.[1] The red devil that debuted in 1895[1] and started as a demonic figure evolved into a much friendlier version when compared to the original.
The older version, in use during the first half of the 20th century, can be seen in many old magazine advertisements, such as this advertisement from Woman's Home Companion, August 1921.[21] It lacks the pitchfork and smile of the modern version, but has long fingernails not found in the modern version. The barbed tail is in the shape of the letter W, and along with the lower-case M to the right of the devil forms the abbreviation "Wm.", for William, as in William Underwood. The lettering in the logo and on the can are also spouting small flames, reinforcing the spicy devil concept. In 2008, B&G Foods updated the devil logo by adding color to the previously all-red image. The pitchfork became black, and small amounts of yellow were added in the tail and horns, along with shading to add depth.
2008 logo from Underwood Chicken Spread. Color and shading were added to the previous logo
The devil logo has appeared on Underwood products that are not deviled as part of the overall brand identity, such as sardines and chicken spread.[1]
Other companies have made deviled ham products. In 1895, at least seven other companies produced their own versions of a deviled ham, among them Armour and Company, and in 1900 Libby's entered the market with its own deviled ham product.[22]
In 1906, the Massachusetts Board of Health banned all deviled meats, except Underwood's, from sale in Massachusetts.[23] The National Billposters' Association, based in Chicago, center of America's meat packing industry at the time, then banned its members from posting bills with devil images on them.[24]
Interesting? Add some of your own if you know.


Source: Wikipedia

45 comments:

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  2. Fascinating insights into the longevity of brand logos! It’s incredible how Twinings has maintained its logo since 1787, reflecting the brand's heritage and consistency. The fact that their original tea room at the Strand still operates today adds to their timeless appeal. Similarly, Underwood’s deviled ham logo, the oldest food trademark in the U.S., shows how brands evolve while preserving their core identity. The shift from a demonic figure to a friendlier devil over the years is a clever example of adapting branding to cultural changes.

    Interestingly, understanding how such brand icons resonate with audiences over time can benefit from data Science courses in Delhi , which equip professionals with skills to analyze consumer sentiment, predict trends, and personalize marketing strategies. Data-driven insights could explain why some logos stand the test of time while others fade away.

    Logos like Twinings' and Underwood's aren’t just symbols—they’re stories of trust, tradition, and smart brand management. Do you know of any other brands with century-old logos still in use?

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  3. Wow, it's fascinating how logos can stand the test of time and become iconic symbols of heritage and trust. The fact that Twinings has been using the same logo since 1787 shows how powerful consistent branding can be. It’s incredible that their tea shop at Strand, London, has been operational since 1706—talk about brand legacy! Similarly, the Underwood Deviled Ham logo, dating back to 1870, shows how visual identity evolves with time yet stays true to its roots. The shift from a demonic figure to a friendlier devil is a great example of adapting brand imagery to changing consumer sentiments.

    Just like these brands have evolved by understanding customer preferences over the years, data science plays a crucial role in helping modern businesses adapt and grow. For those looking to harness the power of analytics and consumer insights, enrolling in data Science courses in Delhi could open up opportunities to work with brands that need data-driven decisions for effective marketing and brand positioning.

    It’s amazing how historical branding lessons and modern data science techniques can together shape the future of businesses.

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  4. It's fascinating how logos like Twinings and Underwood Deviled Ham have stood the test of time! The Twinings logo, created in 1787, is a remarkable example of brand consistency, being the world's oldest in continuous use. Imagine a tea room at 216 Strand, London, running since 1706—truly iconic! The fact that Twinings continues to thrive while maintaining its original branding shows the power of a well-crafted identity.

    On the other hand, Underwood Deviled Ham offers an equally intriguing story. The evolution of its devil logo, trademarked in 1870, shows how brands adapt to modern sensibilities without losing their heritage. From a fierce demonic figure to a friendlier icon, this transformation speaks volumes about changing consumer perceptions. Plus, being the oldest food trademark still in use in the U.S. is no small feat!

    Interestingly, brands like these have survived centuries partly because they’ve adapted smartly. If companies today want to sustain such legacies, leveraging data science would be crucial. For instance, enrolling in data Science courses in Delhi can equip marketers and brand managers with the tools to analyze consumer behavior, predict trends, and make data-driven decisions—ensuring long-term brand relevance.

    The stories of Twinings and Underwood are proof that while good design lasts, strategic adaptation—powered by data—is what truly keeps brands alive.

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  5. This blog gives information about Twinnings which is a very famous brand in London.
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  6. It’s fascinating how some logos have stood the test of time, remaining recognizable and relevant for centuries. Twinings' logo from 1787 and Underwood's deviled ham devil (trademarked in 1870) prove that strong branding and consistent visual identity can transcend generations. The fact that Twinings has operated from the same location since 1706 is mind-blowing!

    These brands have not only survived but thrived, adapting to modern tastes while keeping their heritage intact. Whether it’s a classic tea blend or a spicy deviled ham, their logos remain symbols of trust, quality, and nostalgia.

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    Know any other old logos still in use today? Would love to hear about them!

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  7. It's absolutely fascinating how some brands have managed to preserve their logos for centuries while still remaining relevant in today's world. The Twinings logo, unchanged since 1787, is a testament to the power of timeless branding. The fact that they have operated from the same location since 1706 is just mind-blowing!

    Underwood’s devil logo, evolving since 1870, is another incredible example of branding longevity. From a more sinister demonic figure to a friendlier red devil, it’s a lesson in how brands subtly adapt to changing consumer sensibilities while keeping their identity intact. The story about the Massachusetts Board of Health banning all deviled meats except Underwood’s is particularly intriguing—talk about market dominance through regulations!

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    Know of any other historic logos still in use today? Drop them in the comments—let’s keep this discussion going! 🚀

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  9. This blog gives information about Twinnings which is a very famous brand in London.
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  10. This blog gives information about Twinnings which is a very famous brand in London. I have personally tasted twinnings the flavours are good. my favourite's Earl Grey Tea.

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  11. Thanks for sharing! Twinings' logo, created in 1787, is the world's oldest continually used company logo, reflecting its remarkable heritage. Examples of enduring branding!

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  13. It's absolutely fascinating how some brands have managed to preserve their logos for centuries while still remaining relevant in today's world. The Twinings logo, unchanged since 1787, is a testament to the power of timeless branding. The fact that they have operated from the same location since 1706 is just mind-blowing!

    Underwood’s devil logo, evolving since 1870, is another incredible example of branding longevity. From a more sinister demonic figure to a friendlier red devil, it’s a lesson in how brands subtly adapt to changing consumer sensibilities while keeping their identity intact. The story about the Massachusetts Board of Health banning all deviled meats except Underwood’s is particularly intriguing—talk about market dominance through regulations!

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    Fascinating read! It’s amazing how some logos have stood the test of time and still carry such strong brand identity. Thanks for sharing this piece of design history.
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  15. Thanks for sharing. Amazing work. Appreciate the effort you the taken to write the blog. Great work.

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  17. Thank you for sharing this fascinating glimpse into the history of iconic branding!



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  27. winings holds the distinction of having the world’s oldest continually-used company logo, dating back to 1787. The company itself was founded in 1706 by Thomas Twining, who opened Britain’s first known tea room at No. 216 Strand, London, a location that remains in operation today.

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  28. This fascinating exploration of enduring brand icons showcases the power of timeless design! Twinings' 300-year continuous logo use is a remarkable testament to brand consistency, while Underwood's evolving devil mascot demonstrates how heritage brands can modernize while retaining core identity. The historical context you've provided - from royal warrants to 19th century advertising bans - adds rich depth to understanding these iconic visuals. These case studies offer valuable lessons for modern marketers about balancing tradition with contemporary relevance. Would love to see more examples of such long-lived brand elements!

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  29. From a more sinister demonic figure to a friendlier red devil, it’s a lesson in how brands subtly adapt to changing consumer sensibilities while keeping their identity intact. The story about the Massachusetts Board of Health banning all deviled meats except Underwood’s is particularly intriguing—talk about market dominance through regulations!
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  30. The oldest logo still in existence and actively used today holds a fascinating place in branding history. One of the most notable examples is the Bass Brewery logo, which was trademarked in 1876 and is often credited as the first registered trademark in the UK. The iconic red triangle remains a symbol of quality and tradition, demonstrating the power of a simple yet memorable design.

    What makes such enduring logos remarkable is their ability to evolve subtly over time while maintaining core elements that connect with consumers across generations. This longevity reflects strong brand identity and trust built over many years.

    Old logos like Bass’s remind us how visual symbols can transcend time, embodying history, culture, and consistency. They offer valuable lessons for modern brands about the importance of timeless design, authenticity, and emotional connection. Maintaining relevance while honoring heritage is key to a logo’s lasting success in an ever-changing marketplace.
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  31. This was a fascinating dive into branding history! I never knew some logos had such rich legacies and have stood the test of time so well. It really shows how strong visual identity plays a key role in brand longevity. Your explanation was clear and informative, making it easy to appreciate the evolution of these designs. Great job on highlighting the timeless power of a well-crafted logo!
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  34. I loved learning about the oldest logo still in use today and how its timeless design has stood the test of time. Your explanations about the brand’s legacy and visual evolution were really engaging. Thanks for sharing such a cool bit of design trivia, I’ll definitely remember this next time I see that iconic logo.
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  35. This was a fascinating read! It’s incredible to think that a brand like Twinings has not only survived for over 300 years but has also maintained its original logo since 1787 — such longevity speaks volumes about brand consistency and timeless identity. Medical Coding Courses in Mumbai

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  36. This post highlights something remarkable—brand heritage in action! It’s fascinating that Twinings still operates from the same Strand address since 1706 and uses an essentially unaltered logo from 1787, making it the oldest commercial logo in continuous use Medical Coding Courses in Mumbai

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  37. Really fascinating history behind that logo—great post!
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  38. Fascinating trivia—I didn’t know that logo was still in use!
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  39. Great post shared on the concept of Logo design behind brands.
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Thank you for your valuable input.